Dubai Duty free sees resurgence in Chinese arrivals

Dubai Duty-Free celebrates the comeback of Chinese passengers with unique upgrades.

Chinese Arrival Revival:

Dubai Duty Free recently celebrated a significant surge in Chinese arrivals, marking a noteworthy return of visitors from China—the first substantial influx since 2020. This resurgence holds significant promise for the city’s duty-free business.

Key Market Importance:

China holds a pivotal position in Dubai Duty Free’s market landscape, contributing over 7% to the business’s overall revenue. 

Recognizing the potential and impact of the Chinese market, the company prioritizes strategies to engage and cater to this demographic effectively.

Strategic Employment and Targeting:

Dubai Duty Free has strategically employed more than 310 Chinese staff, a testament to the brand’s commitment to cultural resonance and personalized services. Additionally, the company actively pursues targeted initiatives to entice and accommodate more Chinese customers, aiming to further amplify its market presence.