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Salima El Boussouni: Elevating Moroccan Fashion to Global Heights

Salima El Boussouni: Elevating Moroccan Fashion to Global Heights

Award-Winning Designer Celebrates Moroccan Heritage Through Fashion

Salima El Boussouni, a celebrated Moroccan designer, has been making waves in the fashion industry with her enchanting caftans that blend traditional Moroccan craftsmanship with modern aesthetics. Recently honored as the “Best Designer of the World 2024” by the prestigious MODAVISION® fashion contest, Salima’s journey from local recognition to global acclaim is a testament to her talent and dedication.

Early Life and Passion for Fashion

Born and raised in Morocco, Salima El Boussouni’s passion for fashion was evident from a young age. She is the third generation of designers in her family. Her grandmother had a sewing school, and her mother, who founded the couture house “Caftan Skalli,” was also a fashion designer. This rich heritage played a significant role in shaping Salima’s career. She grew up fascinated by the vibrant colors and intricate designs of traditional Moroccan attire, particularly the caftan. This early fascination evolved into a lifelong dedication to preserving and reinventing Moroccan fashion.

Rise to Fame

Salima’s breakthrough came with her unique approach to the traditional caftan, transforming it into a contemporary fashion statement while retaining its cultural essence. Her collections, characterized by vibrant colors, luxurious fabrics, and intricate embroidery, quickly gained popularity both in Morocco and internationally. The first award she won was the Fashion Innovation Award in Dubai in 2018, among competitors from 12 countries. Following this, she earned more accolades in Milan, Cairo, Geneva, and Algeria.

Achievements and Global Recognition

In 2021, Salima’s work began gaining global attention, as highlighted by Morocco World News, which praised her ability to captivate a global audience with her charming Moroccan caftans. Her designs were celebrated for their elegance, attention to detail, and cultural authenticity, making them a favorite among fashion enthusiasts worldwide. Her designs have even been worn by celebrities like Latoya Jackson at the Cannes Film Festival.

In 2024, Salima reached a new pinnacle of success by winning the “Best Designer of the World” award at the MODAVISION® fashion contest. This prestigious event, known for showcasing top designers from around the globe, recognized Salima’s exceptional talent and her contribution to elevating Moroccan fashion on the world stage.

Impact and Vision

Salima El Boussouni’s work goes beyond fashion; it’s about cultural storytelling. Each of her designs reflects the rich heritage of Morocco, blending traditional techniques with modern fashion trends. Her vision is to preserve Moroccan craftsmanship while making it relevant to contemporary audiences.

Salima’s collections have not only brought Moroccan fashion to international runways but also fostered a deeper appreciation for cultural heritage in the fashion industry. Her success has paved the way for other Moroccan designers to gain international recognition and has positioned Moroccan fashion as a significant player in the global market.

Future Endeavors

Looking ahead, Salima plans to expand her brand further and continue promoting Moroccan fashion globally. She aims to launch new collections that explore different facets of Moroccan culture, incorporating sustainable practices and supporting local artisans.

Salima is also committed to mentoring young designers, helping them navigate the fashion industry and encouraging them to embrace their cultural roots. Her work with various fashion organizations and her participation in global fashion events continue to inspire and empower the next generation of designers.


Salima El Boussouni’s journey from a passionate young girl in Morocco to an internationally acclaimed designer is an inspiring story of talent, dedication, and cultural pride. Her ability to blend tradition with modernity has not only revolutionized Moroccan fashion but also earned her a well-deserved place among the world’s top designers. As she continues to innovate and inspire, Salima El Boussouni remains a shining example of how fashion can celebrate and preserve cultural heritage.

For more about Salima El Boussouni and her latest collections, visit her official website and follow her on social media.

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