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UAE’s Rs 339 Crore Boost for Content Creators: A Strategic Investment in the Digital Economy

DALL·E 2024 01 22 18.27.01 Image 1 A group of diverse content creators and influencers in Dubai gathered in a modern well equipped studio brainstorming and collaborating on

UAE Allocates Rs 339 Crore to Empower Content Creators and Influencers

In a landmark initiative, the Vice President and Ruler of Dubai, Sheikh Mohammed bin Rashid, has announced a substantial fund of 150 million dirham (approximately Rs 339 Crore) dedicated to nurturing the burgeoning community of content creators and influencers in the UAE. This strategic investment underscores the nation’s commitment to fostering the digital economy and enhancing its media landscape.

A Fund to Fuel Content Creation

The fund is designed to provide substantial support to the rapidly growing influencer and content creation industry. With this financial backing, content creators and influencers in the UAE will have the resources to innovate, grow, and elevate their contributions to the digital media space.

Establishing a Dedicated Headquarters

In conjunction with the fund, Sheikh Mohammed also announced the establishment of a permanent headquarters for content creators and influencers. This dedicated space aims to be a hub for creativity and skill development, offering a collaborative environment to nurture talent and ideas.

The 1 Billion Followers Summit: A Global Gathering

This groundbreaking announcement was made during the 1 Billion Followers Summit, organized by Dubai’s New Media Academy. The summit brought together 3,000 content creators, boasting over 1.8 billion followers from 95 countries, marking it as one of the largest global gatherings of digital media talent.

Sheikh Mohammed’s Vision for Content Creation

Sheikh Mohammed emphasized the importance of content creation, describing it as a responsibility, a science, and the future of media. His welcome to content creators in the UAE and the commitment to elevate their global presence highlights the UAE’s visionary approach to embracing the digital media evolution.

Addressing the Surge in Online Content Consumption

This initiative comes at a time when online content, particularly video content, dominates internet traffic. With 74% of all internet traffic attributed to video content, the UAE’s investment in this sector is both timely and forward-thinking.


The UAE’s allocation of Rs 339 Crore to support content creators and influencers is a significant move in strengthening its digital economy. It reflects the nation’s recognition of the vital role that digital media plays in today’s interconnected world and its dedication to becoming a leading player in the global digital landscape.

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