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Rise of sustainable and local brands in the MENA region

The region is experiencing a wave in online gifting, with a 30% rise in online orders in November 2023 alone, which has seen festivals like Diwali, Black Friday, and UAE National Day.

The region is experiencing a wave in online gifting, with a 30% rise in online orders in November 2023 alone, which has seen festivals like Diwali, Black Friday, and UAE National Day.

Preference for Sustainability

A noteworthy change in gifting trends is sweeping the MENA region, as consumers increasingly favor sustainable and locally sourced brands over globally renowned ones. 

This shift has led to a remarkable 35 percent increase in orders for eco-friendly local brands within the UAE over the past year. Industry experts and market studies confirm this significant shift in consumer preferences.

Changing Consumption Patterns

This transformation in gifting preferences is reshaping the consumption habits of the region’s shoppers. Individuals are now more inclined to avoid excessive purchases beyond their actual consumption needs, marking a notable change in consumer behavior.

Surge in Online Gifting

The region is also experiencing a surge in online gifting, evident in a substantial 30 percent rise in online orders specifically during November 2023. 

This surge coincided with various celebratory occasions such as Diwali, Black Friday, and the UAE National Day. The growing popularity of online shopping for gifting purposes highlights the shift towards convenience and accessibility in celebrating special events and festivals.

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