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“Rasha Oudeh: From Humble Beginnings to Pharmaceutical Powerhouse”


“The Inspiring Journey of Rasha Oudeh’s Entrepreneurial Triumph”

Rasha Oudeh’s ascent from a modest upbringing in Amman to the CEO of CEDEM AG, a flourishing multinational pharmaceutical enterprise, is a testament to the power of resilience and ambition. Her education, supported by her aunt, laid the foundation for a career that would defy societal expectations. Through strategic licensing and a keen eye for market needs, especially in the MENA region, Oudeh has established herself as a formidable force in the industry. Her story is not just one of personal success but also an inspiration to aspiring entrepreneurs worldwide, demonstrating that with perseverance, even the most challenging backgrounds can lead to global business success. Overcoming financial constraints and leveraging her knowledge gained from Harvard Business School’s International Institute for Management and experience in Germany, Oudeh’s dedication to understanding the pharmaceutical industry’s complexities has paid off. Her success is not only in business but also in mentoring, particularly empowering women entrepreneurs through the Amali Mentorship Programme, which symbolizes hope and supports the economic growth by fostering self-employment.

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