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Rado’s Dedication to Luxury Craftsmanship and Design: Insights from CEO Adrian Bosshard


A Legacy of Excellence

Under the leadership of CEO Adrian Bosshard, Rado continues to uphold its legacy as a pioneering brand in luxury watchmaking. Known for its innovative design and use of revolutionary materials, Rado sets a high bar in the world of luxury craftsmanship.

Innovative Design and Materials

Rado’s commitment to design and material innovation has been a cornerstone of its brand identity. Bosshard emphasizes the importance of unique materials, such as high-tech ceramic, which has become synonymous with the Rado name. This dedication to innovation not only drives the brand forward but also ensures its watches are both durable and stylish.

Maintaining Tradition in the Modern Age

While Rado is known for its modernistic approach, Bosshard is keen to preserve the essence of traditional watchmaking. He believes in the perfect balance between groundbreaking technology and the age-old craft of watchmaking, ensuring that each timepiece is a testament to Rado’s rich heritage.

The Role of Design in Rado’s DNA

Design is at the heart of Rado’s philosophy. The brand has consistently been recognized for its design excellence, winning numerous international awards. Bosshard notes that every Rado watch is designed with the user in mind, combining functionality with an aesthetic appeal.

Looking Towards the Future

Under Adrian Bosshard’s leadership, Rado is set to continue its trajectory as a leading name in luxury watches. With a focus on innovation and design, coupled with respect for traditional craftsmanship, Rado is poised to keep delighting watch enthusiasts around the world.


Rado, steered by Adrian Bosshard, is more than a watch brand; it’s a symbol of luxury, innovation, and respect for craftsmanship. The brand’s journey is a blend of heritage and forward-thinking, a path that continues to define the essence of luxury watchmaking.

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