A New Landmark Emerges: Luxury Meets Design in Dubai’s Latest Skyscraper
Mercedes-Benz, in collaboration with developer Binghatti, has announced an ambitious project to construct a supertall skyscraper in central Dubai, marking the luxury car company’s first foray into branded residential property development. Named “Mercedes-Benz Places in Dubai,” this towering structure will stand 341 meters tall, featuring 65 stories. It is strategically located near the Burj Khalifa, currently the world’s tallest building.
Britta Seeger, a member of the management board for Mercedes-Benz Group AG, emphasized the company’s vision to extend its brand beyond automotive, creating unique brand experiences. The skyscraper, with its distinctive design, aims to embody the Mercedes-Benz brand’s DNA, offering residents not just a place to stay but an environment to unwind and feel at home. The design features a sinuous tower with a curved pinnacle, and the façade will prominently display the Mercedes-Benz three-pointed-star logo, making it one of Dubai’s tallest and most recognizable buildings.
The skyscraper will house 225 luxurious apartments and will be equipped with a range of high-end amenities including restaurants, a gym, lounges, exhibition spaces, and exclusive “VIP parking” facilities. Dubai-based Binghatti has already commenced construction, with completion slated for 2026.
This project is part of a growing trend where prominent car brands are venturing into residential property developments. Binghatti is also collaborating with luxury car manufacturer Bugatti to create a 42-storey skyscraper in Dubai. Other notable car brands like Bentley, Aston Martin, and Porsche are following suit, developing their own branded residential properties across the world. This trend reflects a merging of luxury automotive and real estate, where brands are expanding their influence to create unique living experiences.
In summary, the Mercedes-Benz Places in Dubai represents a significant step in the blending of luxury automotive and real estate sectors, offering an exclusive living experience that reflects the prestige and innovation associated with the Mercedes-Benz brand. Set to become a new landmark in Dubai’s skyline, this project not only marks a new direction for the car manufacturer but also adds to the city’s reputation as a hub for architectural marvels and luxury living.
UAE Launches Updated Labour Accommodation System to Enhance Worker Wellbeing
Dubai Taxi Expands Fleet with 94 New Vehicles, Market Share Set to Increase
India Unveils Crew for Historic Gaganyaan Space Mission
UAE Introduces Dh10,000 Fine for Late Corporate Tax Registration
New Visa Screening Center Opens in Abu Dhabi’s Al Shamkha District
IHC Introduces AI to Boardroom, Transforming Decision-Making Process
“Unleashing Extraordinary Ambitions: Rigul Kalra’s Journey of Entrepreneurial Brilliance”
Rihanna’s Fenty x Puma Makes a Comeback with New Sneaker
Anya Taylor-Joy and Malcolm McRae Tie the Knot in Romantic Venice Wedding
American firm to buy Everton Football Club
Celebrities Embrace Pantless Trend at New York Fashion Week
Alexander McQueen Names Seán McGirr as Creative Director
- Fashion2 days ago
“Transforming Faces, Empowering Souls: The Makeup Journey of Abeeha Mamoon”
- Travel & Hospitality3 days ago
5-Year Multiple-Entry Visa: A Boon for UAE Residents and Tourists
- Real Estate2 days ago
Unlock Affordable Homeownership in Dubai: Explore Pocket-Friendly Deals with 1% Down Payment Options
- UAE News2 days ago
UAE Allocates $10 Million Grant to Support World Trade Organisation Initiatives
- UAE News3 days ago
Dubai Launches Dh112 Million Creek Restoration Project
- Business Insights2 days ago
Qatar Airways Group Launches ‘Our Habitas Ras Abrouq’ Resort on Qatar’s West Coast
- Legal2 days ago
Ras Al Khaimah Tightens Traffic Laws, Introduces Stricter Penalties from March 1
- UAE News2 days ago
Billionaires Update: Gautam Adani Returns to $100 Billion Club