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Jumeirah Group and Emaar Hospitality Embark on Global Expansion Plans

Jumeirah Group and Emaar Hospitality, both based in Dubai, are expanding into new markets.

Dubai-based hospitality giants Jumeirah Group and Emaar Hospitality are set to venture into new territories while expanding their presence in existing markets, aligning with the robust growth observed in the post-pandemic era within the hospitality and tourism sectors.

Jumeirah Group’s Vision 2030:

Jumeirah Group’s Vision 2030 entails an ambitious plan to enter the Americas and broaden its footprint across Europe, Asia, and the Middle East. 

Alex Lee, Chief Commercial Officer of Jumeirah Group, emphasized the group’s global expansion efforts, citing recent entries into Italy, the Maldives, Bahrain, and Muscat. 

The U.S., South America, Europe, and Asia are identified as key markets for strengthening the group’s luxury hospitality presence.

Emaar Hospitality’s Local and Regional Growth:

Mark Kirby, CEO of Emaar Hospitality Group, highlighted the group’s focus on organic growth, with plans to expand locally and regionally. 

Emaar Hospitality aims to diversify its portfolio by exploring destinations near Dubai, such as the Maldives. It is engaged in discussions regarding potential expansion into markets like China, Japan, and Europe. 

Kirby emphasized the importance of cultivating long-term partnerships with the right investors and owners to ensure sustained growth.

Luxury Segment’s Promising Outlook:

The luxury hospitality sector, particularly catering to high-end clientele, is expected to grow approximately 25% over the next five to seven years. 

The surge in Gen-Z luxury consumers, who consider travel and luxury experiences essential, is a key driver for the industry’s evolution.

Emaar’s Organic Growth Strategy:

Emaar Hospitality Group’s organic growth strategy is rooted in identifying the right brand, destination, and investor-owner partnerships that endure over the long term. 

Kirby emphasized the group’s commitment to ensuring sustainable and enduring relationships in its pursuit of global expansion.

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