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Emirates Skywards and Visa Announce Strategic Partnership

Emirates Skywards and Visa Announce Strategic Partnership

Dubai’s flagship carrier, Emirates Airlines, unveils a multi-year collaboration with digital payments leader Visa to enhance loyalty program benefits.

In a significant move aimed at bolstering customer experience and loyalty program perks, Emirates Skywards and Visa have joined forces in a strategic partnership. The announcement was made by Emirates Skywards on Monday, marking a new era of collaboration between the airline and Visa.

The partnership is poised to strengthen ties between the loyalty program and co-brand issuer partners across the Gulf Cooperation Council (GCC) region. It promises to unlock incremental value for over 30 million Emirates Skywards members worldwide, offering enhanced benefits and customized experiences tailored to individual preferences.

Enhanced Customer Journey and Exclusive Offers

Under the new partnership, Emirates Skywards and Visa co-branded cardholders can anticipate an array of exclusive benefits, including accelerated miles-earning opportunities, personalized promotions, and tailored experiences. This initiative aims to elevate the overall customer journey and reinforce the value proposition for loyal members.

Strategic Agreement and Milestone

The landmark partnership was formalized in the presence of Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airlines and Group, along with senior executives from Emirates and Visa. Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, expressed enthusiasm about the collaboration, emphasizing its potential to drive value for members across the GCC region.

Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for GCC at Visa, hailed the partnership as a testament to Visa’s global leadership in travel co-brands. She underscored the significance of the multi-year exclusive deal, highlighting Visa’s commitment to enhancing the payment experience for travelers worldwide.

Digitization and Personalization

In addition to offering enhanced benefits, the partnership aims to advance digitization and innovation in the travel sector. Emirates Airlines intends to leverage Visa’s expertise to introduce more personalized rewards and products on co-brand card propositions. This strategic alignment reflects both companies’ commitment to delivering exceptional value and experiences to customers.

Global Travel Intentions Study Insights

Visa’s Global Travel Intentions study revealed that digital payments are integral to a secure and rewarding travel experience, with 70% of outbound travelers in the UAE considering them essential. This insight underscores the growing importance of digital payment solutions in the travel sector and reinforces the relevance of the Emirates Skywards-Visa partnership in meeting evolving consumer preferences.


The Emirates Skywards-Visa partnership signifies a significant milestone in the travel and payments landscape, promising enhanced benefits and personalized experiences for members. With a shared commitment to innovation and customer-centricity, both companies are poised to redefine the loyalty and payment experience for travelers across the GCC region and beyond.

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