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e& Life: Reshaping the Future of Digital Experiences

A 2024 01 25T233009.836

A Year of Transformation and Growth

Khalifa Al Shamsi, CEO of e& life, reflects on a successful year characterized by strategic decisions and groundbreaking initiatives aimed at enriching digital life. The acquisition of the Careem Everything App was a highlight, consolidating a suite of essential services under one platform. This move positions e& as a super app with a broad offering and significant regional scale.

Financial Fintech Innovations

e& life’s fintech arm, e& money, reached new heights with a fourfold increase in transaction volume and 880,000 registered users. Their e& money card, in collaboration with Mastercard, marks a significant innovation, providing swift access to financial services.

Media and Entertainment Achievements

The media and entertainment subsidiary, evision, fortified its presence through acquisitions and content enrichment, including the acquisition of STARZPLAY, enhancing its content aggregation lead in the MENA region.

Conclusion

e& life’s achievements in 2023 have laid the groundwork for a future where comprehensive digital experiences are at the forefront, showcasing a commitment to innovation and customer empowerment.

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