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Dubai’s RTA grants exclusive outdoor advertising rights to Sky Blue Media

Dubai's RTA grants bus network advertising privileges to Sky Blue Media.

Dubai’s RTA grants bus network advertising privileges to Sky Blue Media.

Agreement Overview

Dubai’s Roads and Transport Authority (RTA) has recently signed a significant agreement with Sky Blue Media. 

This agreement grants exclusive rights to Sky Blue Media for managing outdoor advertising on the RTA’s public bus fleet and related facilities. The partnership is set to last for five years.

Scope of the Agreement

Under this exclusive arrangement, Sky Blue Media will take on the responsibility of planning, designing, operating, and marketing advertising spaces throughout all of RTA’s public bus facilities in Dubai over the course of the five-year agreement.

Benefits and Implications

The collaboration between the RTA and Sky Blue Media holds several benefits and implications. 

The RTA stands to benefit from increased revenue through this partnership, while Sky Blue Media gains access to prime advertising real estate on the public bus fleet and related facilities. 

This agreement could have a significant impact on the outdoor advertising landscape in Dubai, providing a win-win situation for both parties.

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