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AI: Empowering Humanity with ‘Special Powers,’ Says Google’s EMEA President

DALL·E 2024 01 18 16.26.59 An image of a person at home using AI enabled devices for personal development and learning. The individual is interacting with a smart display showin

Google’s EMEA President Envisions a Future Enhanced by AI

Matt Brittin, the president of Google in Europe, the Middle East, and Africa, recently shared an optimistic view on the future of artificial intelligence (AI), suggesting it will grant people extraordinary abilities.

AI: A Catalyst for Human Capabilities

Speaking at the World Economic Forum in Davos, Brittin expressed his belief that AI is at a turning point. He sees AI not just as a technological advancement but as a means to empower people with capabilities beyond their current scope.

Google’s Survey on AI Perception

Google’s global survey, involving 17,000 people across 17 countries, revealed a generally positive outlook on AI. More than 70% of respondents see AI as a beneficial force in their lives over the next five years. The survey indicates that AI is perceived to positively impact learning, work, health, and disease research.

The UAE’s Enthusiastic Embrace of AI

The UAE stands out in the survey, with over three-quarters of respondents viewing AI as a positive force. The high trust level in the UAE government’s approach to AI contributes to this optimistic view, reflecting the country’s proactive stance on AI integration and innovation.

Balancing Innovation with Responsibility

Despite the optimism, Brittin acknowledges the challenges and responsibilities that come with AI development. He emphasizes the need for a comprehensive approach to ensure AI benefits everyone and doesn’t widen the gap between different societal groups.

Google’s Role in Skilling and AI Safety

Underlining the importance of equipping people with the right skills, Brittin highlights Google’s initiatives in the Middle East and North Africa, where over 1.5 million people have been trained in digital skills. He also stresses the need for collaborative efforts between governments, companies, and communities to ensure AI’s safe and responsible use.


Google’s vision for AI, as shared by Matt Brittin, is one of optimism and responsibility. It’s a vision where AI becomes a tool for enhancing human potential, making life easier, and solving complex problems, all while ensuring its benefits are accessible to everyone.

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